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Our Story

Our Story

Hello Gorgeous!

Faye and Lauren Browne here (yes, we're a mother-daughter duo!), and we’re the owners and designers of Motto Fashions - Thank you for visiting and welcome to the newbies visiting Motto for the first time!


Before you read on, you need to know that there is 1 driving force behind everything we do – and it’s to help you feel confident, gorgeous, and sparkle from the inside out, so thank you, for making our job so rewarding. YOU are the reason we get out of bed every morning.  


You’ve visited this page for a reason, and it makes sense you want to know more about us. You want to know you are connecting with a brand who loves what they do, and you probably want to wear garments that were designed and made with love and passion.


Motto makes only 40 to 100 of each style, so you can be proud of your outfit, not being seen on others. Our production is kept intentionally small and regular. This is to ensure that there is minimal wastage and no leftover stock throughout the year. Every garment has been worked on, from start to finish, for 9 months (no coincidences) to a year.


You can be proud to own pieces that are not “throw away” items. We insist on longevity with our styles and fabrics.  All your garments are exclusive, because Motto clothing lasts.


Now that you know where our passion lies and what we stand for, here’s a bit more that’s been going on in the wonderful world of Motto!


As always, we'd love to hear any feedback you have - even if you just want to say hi. You can reach out to us personally on or Or, you might like to join our private Facebook Group, where we connect directly what customers (and have a heap of fun along the way). 

Lauren and Faye Browne xo

Behind the Brand - Meet Faye & Lauren

We are a big brand with small-business values. We are proud to have 8 retail stores (and counting) plus a manufacturing facility right here in Melbourne. We are a family run business and have been since Faye created the company in 1985.


We can be found working closely with our in-store stylists, overseeing the e-commerce division and keeping up-to-date with international fashion trends to ensure that whenever you wear a Motto piece, you feel fabulous. We want to connect with every area of our business, and we love every aspect of it.


Our favourite time of day is our 1pm live streams on Facebook - we LOVE connecting with women just like you. Its our half an hour of girl-talk, its our daily ritual that has built our community from strength to strength. If you want to tune in, you can see them here.

The Space

You can find the Motto headquarters in our spacious, New York loft style, open-plan warehouse. Think exposed beams and parquetry flooring. We wanted to give ourselves room to grow and, lucky we did, as our new headquarters is filling fast!


We house all of our production, design, online fulfillment, marketing, and most importantly this space hosts our styling suite designed for women who want a bespoke styling session - ran by our in house stylists who have literally dressed THOUSANDS of women. You can learn more about this here.


We also have 7 physical stores, 6 of which are located in Melbourne, plus a stunning store in the heart of Manuka, Canberra. Every Motto Store is filled with a team of stylists who have been personlly trained by Faye Browne herself, so if you are looking for a full wardrobe overhaul or just want to browse, you will be in very safe hands. You can view all our store locations here.


A bit about Faye...

While working as a buyer for one of Australia’s most successful retail fashion chains, Faye met her husband John. After several years of working together, Faye and John decided to follow their passion and start their own fashion brand. The rest is history!


Her love of mentoring staff both professionally and personally means that the Motto family really is one of a kind. Empowering women to chase their dreams extends to both employees and customers, with a big vision for fostering confident females. When she’s not at work, Faye loves to socialise. She holds meditation groups from her home once a week and immerses herself in learning new and exciting things. As an artist, Faye both paints and is an avid art exhibition attendee.


Faye’s personal style: Edgy, new trends and unexpected elements. You can follow her style on Instagram @fayemottofashions.

A bit about Lauren...

Lauren previously worked for a high end fashion agency, where she was able to travel the globe hunting out the newest trends, before joining the family business in 2007.  She quickly developed and implemented a digital strategy and launched the Motto Online Store at a time when ‘shopping online’ was not yet a household phase.


These days, Lauren and Faye head the entire design division, and Lauren also oversees all e-commerce and marketing related strategies. When she's not at work, Lauren loves spending time at home with her young family, and always has a million DIY jobs and renovation tasks that keep her busy. Lauren has a passion for interiors and styling, after fashion of course!


Lauren's personal style: feminine with a contrast of dressier pieces paired with casual wardrobe staples. You can follow her style on Instagram @laurenmottofashions.