ALPHINGTON, VIC | Full time (neg.)
Motto Fashions is seeking a talented Digital Marketing Manager to join our INCREDIBLE team (yep, its a pretty fabulous crew!) and drive continued success of our rapidly growing e-commerce store.
If you want to come to work and feel like you are part of a family, part of a strong group of women who are absolutely focused on growth, success and achieving goals - We are the team for you!
You'll be reporting to the E-Commerce Manager (but, have a direct line to the owners too). You will be responsible for the end-to-end digital marketing strategies from inception to execution, including SEO management, Google Ads and Shopping, Social strategy, advertising, and lots more.
Your responsibilities will include:
- Develop and execute Google Shopping strategy and campaigns
- SEO optimization and management
- Develop and execute Social media strategy including paid and organic concepts
- Website conversion optimization
- Look for new opportunities to drive revenue growth
- Work closely with the marketing team to develop a strategy and plan for basic CRM initiatives including customer acquisition, segmentation, retention and other campaigns
- Enhance current EDM strategy and stay ahead of new advancements in this space
- Develop digital content plan and promotions to increase sales, average transaction value and ROI
- Assist with community management of our social media platforms
- Enhance current ‘live stream’ social media strategy
Skills and Attributes
- Self-motivated and confident to complete tasks autonomously
- Team player who thrives working in a company with a strong culture (this part is really important to us, so extra points for including your personality in your resume!)
- Strong communication and writing skills
- Ability to read and interpret statistics and data, and apply to daily tasks
- You enjoy staying on top of the latest technological developments, and have a keen understanding of all digital marketing concepts
Qualifications and Experience
- Preferred candidates will have experience using Big Commerce platform (Shopify is second preference)
- Possess strong understanding of Google Analytics, Mailchimp or similar, and Facebook back systems and algorithms
- Have minimum of 3 years’ experience across eCommerce and digital marketing
- Have a background in Retail with experience in an online role
Why work at Motto?
- Voucher incentives and bonuses (monthly)
- 50% staff discount
- $100 Birthday Voucher (plus donuts to celebrate)
- Work directly with the owners of the business - head over to our Facebook page and watch our live videos to get the feel of our company culture
Love the sound of a career at Motto? If you answered YES - Let's do this!!
To apply, send us your resume and a cover letter telling us why you are the perfect person for this role to [email protected] or apply on seek here.