WELCOME TO THE F*** IT ERA!
WE ASKED CHAT GPT WHAT "WELCOME TO THE F*** IT ERA" MEANS, AND THE ANSWER IS PERFECT...
"The phrase "Welcome to the F*** it Era" is a colloquial expression that conveys a sense of non-chalance, indifference, or a willingness to take risks and not worry too much about the consequences. It's often used to express a carefree or rebellious attitude, suggesting that one is embracing a more laid-back approach to life and decision-making."
It might be interpreted as a declaration of personal freedom, empowerment, or a rejection of societal expectations and norms. We're about embracing you in any version.
Welcome! X
FAYE BROWNE & LAUREN FRENCH
THE WOMEN BEHIND MOTTO
Mother-Daughter duo, Faye Browne and Lauren French are the owners and designers of Motto Fashions.
Established by Faye and John Browne in 1985, Lauren joined the fold in 2007. We're a big brand with small-business values, dedicated to empowering women through fashion.
With Julia Morris as our brand ambassador and appearances by Faye and Lauren on live segments with Channel 10, we're excited to continue growing and empowering women for years to come.
Welcome to the F*** It Era!
OUR PASSION FOR
EMPOWERING WOMEN
Our ethos is simple - that fashion knows no boundaries. It transcends age, size, and societal norms. We want to provide a platfrom for every woman, irrespective of age or size, to discover and express her unique beauty through fashion.
The happiness found within the Motto community goes beyond stylish attire. From lively online forums to local meet-ups, women connect over a desire to break free from societal norms and embrace their authentic selves.
Women are discovering a supportive network that celebrates their journey toward self-expression and we're totally here for it. And you can be too. Let this be your personal invitation to the Motto Fashions Lovers & VIP Group - the most fabulous place on the internet.
It's time to live life on our own terms - join us!
BEHIND THE SCENES
AT MOTTO HEADQUARTERS
With family business values at heart, we take pride in being a prominent brand. Our presence includes six retail stores, a thriving e-commerce division, and a manufacturing facility located in Melbourne.
Our most cherished time of day is our 4pm live streams on Facebook and Instagram. We absolutely adore connecting with women like you. These half-hour sessions serve as our daily ritual, allowing us to engage in girl-talk and foster our growing community.
We always appreciate hearing your feedback, whether it's a friendly hello or any other thoughts you'd like to share. You can personally reach out to us at [email protected] or [email protected]
"You can be proud to own pieces that last. Our styles are exclusive, and we insist on longevity with our designs"
LAUREN & FAYE
FAYE BROWNE
While working as a buyer for one of Australia’s most successful retail fashion chains, Faye met her husband John. After several years of working together, Faye and John decided to follow their passion and start their own fashion brand, Motto Fashions.
Faye's love of mentoring staff, both professionally and personally, means that the Motto family is one of a kind. Empowering women to chase their dreams extends to both employees and customers. Faye has made it her life mission for women to embrace who they are in every way and share their fabulousness with the world.
At the age of 70, she continues to empower herself and stay true to her authentic self. Faye's story serves as a testament to the idea that it's never too late to embrace one's individuality and live life on one's own terms. Her journey of self-discovering is not just freeing but also internally fulfulling.
Faye’s style: Edgy, new trends and unexpected elements.
Faye's F words: Fab, Fire and Fantastic
You can follow her style on Instagram @fayebrownemottofashions
LAUREN FRENCH
With a background in high-fashion, Lauren spent her late teens and early 20s travelling the globe, hunting out the hottest trends. In 2007, she joined the family business and quickly developed a digital strategy to launch Motto Fashions online.
Lauren's entrepreneurial prowess earned her recogntion as a finalist in the Ausmumpreneur Awards and the Smart50 Marketing Awards, alongside taking out Gold and Bronze accolades at the She-Com product awards.
When not at work, Lauren loves spending time at home with her young family. She effortlessly juggles the responsibilites of being a CEO and a loving mother, challenging the societal stereotypes implying that women can't do both. Lauren is a living example of someone that not only talks the talk, but walks the walk, finding a way to authentically be herself amidst the challenges of a demanding career and motherhood.
Her success in e-commerce while raising a family redefines the narrative set for women in the industry, making room for the women who follow after her.
Lauren's style: Feminine. Contrast of dressy pieces paired with casual staples.
Lauren's F word: F***
You can follow her style on Instagram @laurenmottofashions
WANT TO CONNECT?
WE'D LOVE TO HEAR FROM YOU
We'd love to hear any feedback you have - even if you just want to say hi.
Love letters and constructive critisism also welcome.
Chat to us here