In 1985, Faye and John Browne launched Motto in Melbourne. With fearless tailoring and standout details, Motto quickly became part of the power-dressing moment. Features in Vogue and Dolly confirmed the brand’s arrival as a new voice for women’s style and confidence.

Motto grew its boutique network across Melbourne, becoming known for playful prints, relaxed fits and quality finishes. A loyal following emerged, with many women introducing their daughters to Motto – sparking a legacy that still continues.

In 2007, Lauren French stepped into the business, bringing fresh energy and a new perspective. Motto refreshed its look and launched its first online store, laying the foundation for a digital future while holding true to its family roots.

Motto embraced e-commerce and social connection, transforming into a truly omni-channel brand. The Motto Lovers VIP Facebook group and daily live styling videos turned shopping into a shared experience. The Miracle Pants became an instant icon.

From a pandemic pivot to a digital-first success story, Motto redefined itself once again. Julia Morris joined as ambassador, the Miracle Pants hit a 37,000-person waitlist, and Motto entered its 40th year with a bold new mantra: style, inclusivity and fearless fun.

While working as a buyer for one of Australia’s most successful retail fashion chains, Faye met her husband John. After several years of working together, Faye and John decided to follow their passion and start their own fashion brand, Motto Fashions.

Faye's love of mentoring staff, both professionally and personally, means that the Motto family is one of a kind. Empowering women to chase their dreams extends to both employees and customers. Faye has made it her life mission for women to embrace who they are in every way and share their fabulousness with the world.

At the age of 70, she continues to empower herself and stay true to her authentic self. Faye's story serves as a testament to the idea that it's never too late to embrace one's individuality and live life on one's own terms. Her journey of self-discovering is not just freeing but also internally fulfulling.

Faye’s style: Edgy, new trends and unexpected elements.

Faye's F words: Fab, Fire and Fantastic

You can follow her style on Instagram @fayebrownemottofashions

With a background in high-fashion, Lauren spent her late teens and early 20s travelling the globe, hunting out the hottest trends. In 2007, she joined the family business and quickly developed a digital strategy to launch Motto Fashions online.

Lauren's entrepreneurial prowess earned her recogntion as a finalist in the Ausmumpreneur Awards and the Smart50 Marketing Awards, alongside taking out Gold and Bronze accolades at the She-Com product awards.

When not at work, Lauren loves spending time at home with her young family. She effortlessly juggles the responsibilites of being a CEO and a loving mother, challenging the societal stereotypes implying that women can't do both. Lauren is a living example of someone that not only talks the talk, but walks the walk, finding a way to authentically be herself amidst the challenges of a demanding career and motherhood.

Her success in e-commerce while raising a family redefines the narrative set for women in the industry, making room for the women who follow after her.

Lauren's style: Feminine. Contrast of dressy pieces paired with casual staples.

Lauren's F word: F***

You can follow her style on Instagram @laurenmottofashions